As the Greek Philosopher Heraclitus said, “change is the only constant in life”. By the time we hit adulthood, everyone has experienced change of one kind or another. If change is our constant companion, why aren’t people better at it? Why do we avoid change?
The answer is simple: because changes can leave us feeling unsettled, uncomfortable, and disoriented.
We decided to teach others how to do change better.
We brought together our own experiences with personal and professional change and hung them on a backdrop of evolutionary psychology, neurology, thanatology, as well as organizational development-, change management -, and leadership studies.
This led us to finding the “secret sauce” for change resilience.
With Blue Morpho's approach, organizational change processes become less uncomfortable, less costly, and more easily implemented.
We chose the Blue Morpho butterfly as the perfect metaphor for change. Caterpillars are reconfigured at a cellular level before they morph into something completely new and more beautiful.
Change can impact us the same way. It can completely change the world as we know it. It can make us feel like we have little or no control over what comes next but with the right tools we can leverage our innate human ability to adapt and create a different and better world for ourselves.
To teach people to safeguard their physical and emotional well-being during change processes and better equip organizations to comfortably meet and move through uncertain and rapidly changing environments.
Jacqueline has wondered about the viability of the impossible, asked inconvenient questions, and stirred the pot in organizations in several countries, over several decades. With a background in organizational development, marketing, adult education, and professional coach, she’s created programmes, new ways of thinking about old problems, and been a change catalyst for not-for-profits, national- and international government organizations, and financial institutions in The Netherlands, Belgium, the UK, and Canada.
Experience with failed change initiatives and tremendous personal loss led her to conclude that people do not adapt to change with loss easily, despite clearly communicated vision and benefits. A passion was born for learning about change, loss, how the brain adapts to change, and how these apply to the problem of resistance to organizational change.
She is a pioneer in a new but steadily emerging approach to change management, which focuses on minimizing resistance and maximizing adoption by preparing those impacted by change for the losses as well as the benefits. Her personal mission is to serve others by offering a new perspective on how humans experience change, thereby creating change resilience and emotional wellness.
She holds an MA in Organizational Development from the University of Utrecht, is a certified instructional designer, and professional coach.
Jacqueline lives in London, Canada and is often found making music, writing, or in discussion with her three teens.